France published on Tuesday setting a deadline of January 1 for cigarette manufacturers to introduce fully decree packages, but Japan Tobacco International said immediately challenge the measure.
The publication of the decree was the culmination of efforts put in place by the government in 2014 to require companies snuff to sell cigarettes in packages containing neither logos or distinctive color.
However, the French subsidiary of Japan Tobacco International quickly announced it would challenge the decree before the Council of State.
“The introduction of packages are not fully take into account the damage it does to the property rights of enterprises, in particular intellectual property rights ,” said Director of Corporate Relations and Communications Benoit Bas JTI France in a statement.
That is the argument of the tobacco companies have used against the introduction of generic packaging in Australia.
In 2012, Australia was the first country to mandate plain packaging of cigarettes in an attempt to reduce smoking rates, and is being followed by Ireland and Britain, and France.
The appeal lodged by ITC before the Council of State, which is the Supreme Court of France for administrative justice, not suspend the introduction of packages civil.
Tobacco companies lost their legal cases in Australia and had not accepted in international arbitration matters.
also they failed to overturn a law that allows its EU Member States to impose a simple package.