The growing fixation of Americans for self-care causes them to spend billions to treat conditions from insomnia to itchy skin without doctors or prescription drugs. Now Procter & Gamble Co. is trying to take advantage of the trend.
The manufacturer of Pampers diapers and razors Gillette, a decade after leaving the drug business, is driving well-being and self-care, more and more pockets of the health care industry, with products such as vitamins and supplements, Sleep medication without a prescription. and natural treatments for menopause.
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