The increase in demand drives the growth of the market for remedies for the natural cold, cough and sore throat during the forecast period, 2018

Jul 4, 2019 | | Say something

According to a recent study by Fact.MR, the root of Marshmallow is expected to exceed revenues of US $ 4,800 Mn by 2019. The growing popularity of alternative medicine and therapies, together with the widespread adoption of natural medicines in medical care All over the world, they are key factors that are driving the market growth of remedies for the natural cold, cough and sore throat.

The study believes that natural syrups and drops will continue to represent almost half the market share, representing revenues of more than US $ 2,200 Mn in 2018. The pleasant taste of the syrups and the presence of multiple ingredients that stimulate general immunity , while the fight against the cold and cough are fundamental reasons for the increase in traction of syrups and natural drops. For example, sales of Nin Jiom Pei Pa Koa, a Chinese herbal syrup to treat cough, witnessed a significant increase in sales in the US. UU During the flu season in 2018, not only because it was effective but also because consumers found the syrup flavor surprisingly pleasing.

The inclusion of natural ingredients, such as cinnamon, cloves, raw honey and turmeric in syrups, which are traditionally recommended to improve the general immunity of people, continues to attract consumers. In addition, the testimonies of consumers who praise natural remedies for their effectiveness and safety are reinforcing the growth of the market.

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The growing demand of consumers for natural remedies for the cold causes hospital pharmacies to expand their portfolio

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A marked change in the consumer towards medicines and therapies of natural origin, together with growing concerns about the impacts of conventional medicine on health, has led hospital pharmacies to include more natural products for the treatment of cold and water. cough. Government efforts to promote the integration of natural medicine into medical care have underpinned the growth of the trend. A notable development that alludes to the growth of the generalized trend was a 9% increase in homeopathy investment by the Scottish government in 2017. The study estimates that hospital pharmacies represent more than 40% of the percentage of the natural cold, cough and pain market for throat remedies in 2019.

E-commerce sales are expected to grow at a pace similar to that of hospital pharmacies, as retailers shift their focus on the use of analytics to develop specific marketing strategies. In addition, the growing consumer preference for self-medication, along with the convenience offered by electronic commerce, is expected to help retailers gain more value from online sales.

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Information on natural remedies for cold, cough and sore throat

According to the study, opportunities are plentiful for key players in the market for remedies for the natural cold, cough and sore throat in Asia-Pacific, excluding Japan (APEJ). The deeply rooted traditional beliefs about the effectiveness of natural substances in the treatment of health diseases, and the easy access to raw materials for the production of natural remedies, are vital determinants of growth for the market players in the region.

There have been several governmental initiatives in the region to promote the use of natural medicines for cold, cough and sore throat. For example, the government of India formed the Ministry of AYUSH to rationalize the production of Ayurvedic medicines and naturopathy.

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China, on the other hand, allows the commercial sale of herbal medicines without the requirement of approval from the Chinese Food and Drug Administration. Following the leadership of India and China, Japan decided to sign a pact with India to promote cooperation in the field of Ayurveda. With more initiatives of this kind on the way, the market growth of remedies for the natural cold, cough and sore throat in APEJ will remain solid.

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The Fact.MR report tracks the market for remedies for the natural cold, cough and sore throat for the period 2018-2028. According to the report, the market for the natural cold, cough and sore throat is expected to grow by 6.5% CAGR until 2028.

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